After 18 months of first launching the business, September Knits wanted to try reaching customers on a more regular basis with a monthly email. This newsletter showcased some of her most sought-after patterns and resulted in a 75% open rate as well as additional revenue generation. Encouraged by this initial success, September Knits decided to expand the content of the newsletters to include behind-the-scenes glimpses into the creative process on social media, and exclusive discounts for subscribers. These additions helped forge a stronger connection with the audience, resulting in increased engagement on her social media channels and a noticeable uptick in repeat customers.
