This email was a follow-up from the call for test knitters and announced the updated pattern release. This pattern showed that September Knits was a highly-valued member of the knitting community as it was selected to be part of this exclusive collection. The email campaign saw nearly 75% open rate (which is about 10% higher than competitors) and successfully generated additional sales and revenue on the September Knits website. The high engagement rate was further backed by positive feedback and shares across social media platforms, reflecting the community’s support and excitement. Additionally, the campaign highlighted user-generated content, showcasing real-life examples of the pattern in use, which boosted credibility and stirred more interest among potential customers. Overall, the email campaign was a testament to the strong brand presence and vibrant community surrounding September Knits.
COZY POP-OVER PATTERN
