This was a special project because it was the start of a collaboration with a regionally-recognized yarn designer, Cedar House Yarns. With the launch of the Cedar Gate sweater pattern, which she designed to specifically showcase this new yarn, September Knits wanted to highlight this new partnership as well as announce the completion of this pattern. To achieve this, they utilized a carefully crafted marketing campaign aimed at both existing customers and potential new followers. The campaign included sneak previews and engaging content on social media platforms. The effort paid off, resulting in an impressive open-rate of over 80%, which is significantly higher than similar businesses. Not only did this increase brand visibility, but it also generated a surge in sales at both September Knits and Cedar House Yarns, solidifying the success of the collaboration and setting the stage for future joint ventures.
CEDAR GATE SWEATER PATTERN
