The Frey Shawl was one of the final email campaigns produced by September Knits. This email showcased yet another successful collaboration between a prominent yarn designer and my client, September Knits. Sent just a couple of months after the call for test knitters, this campaign garnered a click rate of just under 80% and generated sales for both September Knits and its collaborative partner. The campaign featured stunning images of the Frey Shawl, highlighting its intricate design and the high-quality yarn used. Testimonials from some of the test knitters were also included, praising both the pattern and the materials. The email not only drove immediate sales but also strengthened the brand’s reputation for innovative and high-quality knitting patterns. Overall, this campaign was a testament to the effective marketing strategies employed by September Knits and their ability to foster meaningful partnerships in the knitting community.
FREY SHAWL PATTERN
