FREY SHAWL TEST KNIT


This email campaign was a call to our base of nearly 500 subscribers for another test knit (you can see the final project here and here), which resulted in nearly 85% opens and a successful set of interested responders. We asked our subscribers to provide detailed feedback on the pattern and their knitting experience, which proved invaluable for final adjustments. The enthusiasm was palpable, as many participants shared progress photos on social media, further increasing engagement and excitement around the project. We also received numerous suggestions and insights that helped refine the design, ensuring that the final product met the high standards of our knitting community.