One of the last projects before the shop closed, the Nacarat Shawl showcased the growth of September Knits as a small business, while maintaining a consistent brand throughout. This project was not only a testament to the craftsmanship and dedication put in by the team but also served as a symbolic representation of their journey. One of the final emails distributed, it garnered over 75% opens with an 80% click-rate. This email campaign demonstrated how engaged and loyal their customer base had become, providing a bittersweet reminder of the business’s impact on the community. Even as the shop was winding down, the success of the Nacarat Shawl highlighted the passion and creativity that defined September Knits.
NACARAT SHAWL PATTERN
